Privacy policy

Last updated: September 11, 2026

PureGlow operates this store and website, including the data, content, features, tools, products, and services, to provide you, the customer, a curated shopping experience (the "Services"). PureGlow is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs to the extent of that conflict regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your personal information, as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies, or can reasonably be linked to, you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and what applicable law permits or requires:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address
  • Financial information including credit card, debit card, and other financial account numbers, payment card information, financial account information, transaction details, and other information related to payment
  • Account information including your username, password, security questions, preferences, and settings
  • Transaction information including items you view, add to your cart, save to a wishlist, or purchase, return, exchange, or cancel, and your past transactions
  • Communications with us including information you provide when contacting us, for example when sending a customer service inquiry
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers
  • Usage information including information about your interaction with the Services, such as how and when you use or browse them

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you — including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information
  • Automatically through the Services — including information from your device when you use our products or services, or visit our websites, and through the use of cookies and similar technologies
  • From our service providers — including when we engage them to enable certain technology, or when they collect or process your personal information on our behalf
  • From our partners or other third parties

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

To provide, personalize, and improve the Services. We use your personal information to provide the Services, including to fulfill your order, process your payments, manage your orders, remember your preferences and items you're interested in, send you notifications related to your account, process returns and exchanges, create, maintain, and manage your account, arrange for shipping, enable you to post reviews, and provide you with a personalized shopping experience, such as recommending products related to your purchases.

Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you advertisements for products or services on the Services or elsewhere online, including based on items you've previously purchased or added to your cart.

Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, and protect the security of our Services. If you use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone else.

Communicating with you. We use your personal information to provide customer support, respond to your requests, and maintain our business relationship with you.

Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, litigation, or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping)
  • With business and marketing partners to provide marketing services and advertising to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Depending on where you live, you may have the right to direct us not to share your information for personalized advertising purposes, which you can exercise using this option
  • When you direct us, request, or otherwise consent to disclosure of certain information to third parties, such as to ship you products
  • With our affiliates or otherwise within our corporate group
  • In connection with a business transaction, such as a merger or insolvency proceeding, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce our Terms of Service or this Privacy Policy, and to protect our Services, rights, and the rights of our users or third parties

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services on our behalf. To help provide and improve certain aspects of the Services, we use advanced Shopify features that incorporate data and information gathered from your interactions with our store, other merchants, and the Shopify platform. Shopify is responsible for processing your personal information in this context, including responding to your requests to exercise your rights over the use of this information for these purposes. For more information about how Shopify uses your personal information and your rights, please see Shopify's Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights related to your personal information here.

Third-Party Websites and Links

The Services may include links to third-party websites or platforms. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined by applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on factors such as the need to maintain your account, provide you with Services, comply with legal obligations, resolve disputes, and enforce applicable agreements.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases, we may decline a request as permitted by law.

  • Right to access. You may have the right to request access to the personal information we hold about you.
  • Right to delete. You may have the right to request that we delete the personal information we hold about you.
  • Right to correct. You may have the right to request that we correct inaccurate personal information we hold about you.
  • Right to data portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to opt out of sale or sharing for personalized advertising. Depending on where you live, you may have the right to opt out of the "sale" or "sharing" of your personal information, or to opt out of processing for purposes considered "targeted advertising," as defined by applicable privacy laws. You may exercise this right here. If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will treat that as a request to opt out of relevant sharing for that browser or device.
  • Managing communication preferences. We may send you promotional emails, and you may opt out at any time using the unsubscribe link in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact information below. For more information about how Shopify uses your personal information and your rights, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law. Where permitted by law, you may designate an authorized agent to submit requests on your behalf.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information outside of the European Economic Area or United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or an equivalent mechanism, as applicable, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at volcanicfilters@outlook.com, or write to us at 1007 N Orange St, 4th Floor, Suite 5292, Wilmington, DE 19801, United States.